Objective
To develop a pipeline of skilled technicians by partnering with various High Schools Agricultural and FFA programs, fostering relationships with students who show an interest in agricultural mechanics and machinery, and creating pathways for education and employment in the field.
Key Strategies and Implementation Plan
Establishing Partnerships
- Introductory Meeting: Schedule and conduct meetings with the agricultural educators and FFA advisors at various High Schools to introduce our dealership, outline our commitment to education, and discuss partnership opportunities.
- Memorandum of Understanding (MOU): Formalize a partnership agreement to set clear expectations, roles, and mutual benefits.
Program Sponsorship and Engagement
- Annual Sponsorship: Sponsor events such as FFA competitions, career fairs, and equipment showcases to build brand visibility and show commitment to the school’s program.
- Scholarships and Awards: Offer scholarships for students excelling in agricultural mechanics or showing interest in pursuing a career as a technician.
- Tool and Equipment Donation: Provide Rockwall High School’s ag program with relevant tools, machinery, or training materials that align with industry standards.
Education and Training Initiatives
- Guest Lectures and Workshops: Schedule Four Brothers Outdoor Power technicians and service managers to conduct workshops or guest lectures at the school, focusing on topics such as tractor diagnostics, repair fundamentals, and safety practices.
- Hands-On Training Days: Host students at the dealership for practical learning days where they can shadow technicians and experience real-world service operations.
- Summer Internship Program: Launch an internship program during the summer months where selected students can work alongside seasoned technicians and earn work experience
Career Pathway Development
- Technical Training Partnerships: Coordinate with nearby technical schools and certification programs to streamline student entry into post-secondary training, with Four Brothers Outdoor Power as a future employer.
- Fast-Track Employment Program: Develop a structured entry-level technician program for graduates of Rockwall High School’s ag program, which includes mentorship and training at the dealership, progressing to full-time positions.
- Apprenticeship Opportunities: Create an apprenticeship model that pairs students with experienced technicians for long-term skills development and job readiness.
Promoting Female Participation in the Industry
- Inclusive Outreach Initiatives: Partner with Rockwall High School to host events specifically tailored to encourage female students to explore careers in agricultural mechanics and technology. Highlight female-led workshops and talks.
- Mentorship Program for Young Women: Connect female students with women professionals in the industry, including members of the Four Brothers team, to provide guidance and inspiration.
- Scholarships for Female Students: Offer dedicated scholarships for female students who show interest and aptitude in agricultural mechanics, emphasizing Four Brothers Outdoor Power’s commitment to diversity.
- Role Model Spotlights: Feature stories of women in the dealership and industry leaders to demonstrate the opportunities and achievements of women in agricultural equipment service.
Community Involvement and Events
- Annual Open House and Demo Day: Host an annual event where students, their families, and community members can tour the dealership, participate in interactive machinery demos, and learn about careers in agricultural equipment service.
- FFA Competitions and Judging Participation: Engage dealership technicians as judges or mentors in ag mechanics competitions to foster connections and identify potential recruits.
Recruitment and Marketing
- Career Brochures and Flyers: Distribute informational brochures at school events outlining career paths, job benefits, and growth opportunities with Four Brothers Outdoor Power.
- Social Media Promotion: Highlight stories of successful technicians who came from similar backgrounds and showcase student engagement activities through social media channels.
- Student and Parent Outreach: Host Q&A sessions for students and parents to discuss the benefits of a technician career, including job stability, salary potential, and career advancement.
Evaluation and Continuous Improvement
- Feedback Collection: Regularly gather feedback from students, school staff, and dealership employees to identify areas for program improvement.
- Review and Adapt: Assess program success annually, adapt the recruitment plan based on insights gained, and expand partnerships as needed
- Success Metrics: Track metrics such as student participation, internship completion rates, and the number of recruits transitioning to full-time employees.
Conclusion
This recruitment plan positions Four Brothers Outdoor Power as a key community partner and supporter of education, while creating a sustainable talent pipeline to meet future staffing needs. By investing in various High Schools agricultural and FFA programs, we build lasting relationships that encourage students to consider technician roles and foster their growth within the industry. If you have any questions about how to get involved with recruitment or being recruited. Please contact Casey Kelly at (972)-636-2963.
